June 27, 2022

Lindsay Lohan Withdraws E*Trade Super Bowl Ad Lawsuit

Lindsay Lohan Mugshot

Lindsay Lohan

Lindsay Lohan’s attorney reports that the troubled actress has settled the $100 million lawsuit she filed which accused E*Trade of basing the “milkaholic” baby named Lindsay in a Super Bowl TV commercial on her without her permission thus violating her privacy..

Court records indicate that Lohan withdrew the lawsuit against the online brokerage on Monday. The lawsuit cannot be brought again since it was withdrawn with prejudice. No settlement terms were immediately available.

“It was a simple business decision,” stated E*Trade representative Allison Jeannotte. “We always have to consider the cost and time involved in litigation, and we are pleased to have the matter behind us.”

The commercial featured a baby boy apologizing to his sweetheart by way of a video chat for failing to call her the evening before since he was online usingĀ  E*Trade. The next scene features the girlfriend, who suspiciously asks him, “And that milkaholic Lindsay wasn’t over?”

The ad then moves back to the baby boy, who uncomfortably replies “Lindsay?” as baby girl Lindsay appears on screen and asks, “Milk-a-what?”

The E*Trade commercial was one ad in an extensive series that features babies who invest in the markets. Shown in this year’s Super Bowl, the ad was seen by over 100 million U.S. viewers, based on Nielsen ratings for the game.

Lohan’s attorneys claimed that, although other celebrities are named “Lindsay” or “Lindsey,” like actress Lindsay Wagner and skier Lindsey Vonn, by “the process of elimination” they determined that it was Lindsay Lohan that E*Trade based the baby girl on as well as her pronunciation of the term milkaholic “in a drunken state of mind.”